Hello!

I'm Jareer,

Hello! I'm Jareer,

I build marketing campaigns that help brands earn attention, spark conversation and stand out from clutter

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Word of Mouth

Public Relations

The Problem

Brand awareness has never been harder

Good News?

Attention hasn't disappeared. It has just become harder to earn

Marketing Is Easier to Ignore

People skip ads and tune out promotional messages more than ever before.

Competition Is Everywhere

Social media, search and every major marketing channel are more crowded than they've ever been.

Content Is No Longer the Advantage

AI has dramatically increased the volume of content online, making attention a scarcer resource than content itself.

Good News?

Attention hasn't disappeared. It has just become harder to earn

Marketing Is Easier to Ignore

People skip ads and tune out promotional messages more than ever before.

Competition Is Everywhere

Social media, search and every major marketing channel are more crowded than they've ever been.

Content Is No Longer the Advantage

AI has dramatically increased the volume of content online, making attention a scarcer resource than content itself.

How I think about marketing?

Build with culture

The best campaigns don't interrupt culture. They become part of it.

Make people part of it

Don't build campaigns people consume. Build campaigns people join.

Break the pattern

The expected gets ignored. Attention comes from interrupting expectations.

Break the pattern

Build with culture

The expected gets ignored. Attention comes from interrupting expectations.

The best campaigns don't interrupt culture. They become part of it.

Build with culture

The best campaigns don't interrupt culture. They become part of it.

Make it talk-worthy

People don't share advertisements. They share things that surprise them, delight them, or make them look interesting.

People don't share ads. They share things that's surprising, delightful, or interesting

Make people part of it

Don't build campaigns people consume. Build campaigns people join.

Break the pattern

The expected gets ignored. Attention comes from interrupting expectations.

How I can help?

I help brands earn attention through campaigns that people notice, remember and talk about. Whether you're launching something new or trying to stand out in a crowded market, I create ideas people choose to engage with, not simply scroll past.

I help brands earn attention through campaigns that people notice, remember and talk about.

Launch Campaigns

Launches deserve more than announcements. I create campaigns that build curiosity, spark conversations and give people a reason to pay attention from day one.

PR, Word of Mouth & Talkworthy Ideas

I develop campaigns built around newsworthy ideas, cultural relevance and shareable experiences that naturally generate conversations and media attention.

Guerrilla & Experiential Marketing

Unexpected activations and real-world experiences that break familiar patterns, surprise people and leave a lasting impression.

Campaign Strategy & Execution

From uncovering the right idea to bringing it to life, I help execute and amplify campaigns through the right mix of creator partnerships, PR and paid promotion.

Hey! That’s me.

I'm Jareer, an ex-founder and marketer who enjoys understanding why some ideas capture people's attention while others go unnoticed.

I graduated from IIT Madras and began my career building consumer products, working across product and marketing. Over time, I realized how difficult it is to stand out in a world overflowing with content and advertising. That curiosity led me to study consumer psychology, PR, word of mouth marketing, understanding what makes people stop, notice and share.

I'm Jareer, an ex-founder and marketer. I graduated from IIT Madras and began my career building consumer products, working across product and marketing.

Over time, I realized how difficult it is to stand out in a world overflowing with content and advertising. That curiosity led me to study consumer psychology, PR, word of mouth marketing, understanding what makes people stop, notice and share.